According to Responsive's 2025 Inside the Buyer's Mind report, 47% of B2B buyers use AI for market research and discovery, and 38% use it for vendor vetting and shortlisting. That makes AI search optimization a need for B2B brands looking to get noticed and chosen.

This isn't to say that search engine optimization (SEO) should take a back seat. The best move for any business would be to invest in SEO and AI search optimization.

Below, we look at what AI search for regenerative agriculture brands means. We also provide tips to help you better position your business for AI visibility and rankings in traditional search engines.

Search engines such as Google have long been the go-to for customers looking for answers and brand recommendations. Before AI, ranking on Google's first page was enough to get eyes on your brand and generate leads.

But things have evolved. Buyers are increasingly turning to AI assistants and reviewing Google's AI Overviews before clicking traditional search results. As Alan Antin, Vice President Analyst at Gartner, notes, "Generative AI (GenAI) solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional search engines."

To get noticed in this new space, you need to not only rank well on traditional engines but also appear in AI search results.

Understanding search optimization for regenerative agriculture brands

Modern-day search optimization calls for three key tactics: SEO, AEO, and GEO.

What is SEO?

SEO is the practice of improving your site's content and structure to boost its visibility on organic search results. The focus is typically on traditional search engines such as Google, Bing, and Yahoo.

An effective B2B SEO strategy for regenerative agriculture brands would need the following:

Keyword-driven content

Use keyword research tools, such as Semrush, to identify the terms your audience uses when searching for your products or services. Then, naturally, incorporate them into your content, headers, meta descriptions, alt texts, and URL slugs. For example, SEO for regenerative agriculture brands would call for keywords such as "regenerative agriculture," "regenerative agriculture practices," "biodiversity," and "soil regeneration."

Technical optimization

Make it easy for search engine bots to crawl, index, and rank web pages by improving your site's infrastructure. This requires:

  • Proper canonicalization to prevent content duplication issues
  • Structured machine-readable markup to help crawlers understand content
  • Clean URL structures that provide context on what your pages entail
  • XML sitemaps to help engines find all relevant pages
  • Page speed optimization to improve the page experience—a good rule of thumb is to aim for a loading speed of under three seconds

Authority building

Search engines gauge your website's trustworthiness and credibility by assessing signals such as backlinks, reviews, brand mentions, and citations. The more your name or content appears outside of your own website, the more reliable you come across. This, in turn, translates into better rankings on search engine results pages (SERPs).

To build your authority:

  • Create linkable assets such as comprehensive guides and research papers. Publishing research on climate impacts would be a good climate tech SEO strategy, as it can earn backlinks from other climate-focused brands.
  • Submit guest posts on sites with high domain ratings. Sites such as AgWeb, AgFunderNews, and Successful Farming would be great options for agtech SEO because they focus primarily on agriculture-related content and have high domain ratings.
  • Build relationships with industry publishers. These relationships can get you mentions or features on their sites.

What is AEO?

Answer engine optimization (AEO) involves structuring content to provide direct answers to AI-powered search engines. Unlike SEO, where the goal is to make your pages rank at the top of search results, AEO focuses on helping your brand appear in AI overviews.

According to a 2025 press release by Bain & Company, roughly 80% of users rely on AI summaries at least 40% of the time. This means you need to appear in AI overviews for your target audience to see you 4 out of 10 times.

AI summaries also take up significant screen real estate. Per a Botify x Demandsphere 2024 report, they occupy 48% of the screen on mobile and 42% on desktop. That makes them hard to ignore. If your brand appears in these snippets, you'll likely capture users' attention even without the coveted #1 position in search results.

How do you increase your chances of appearing in AI overviews? Here are our top tips:

Format your headers as questions

AEO is question-and-answer focused. So use question-based headers as often as you can.

If your climate marketing strategy involves creating content on topics such as carbon footprinting and greenwashing, for example, include headers that align with natural language queries, such as:

  • Why is measuring your carbon footprint important?
  • What is greenwashing?
  • What are the main types of greenwashing?
  • How does reducing your carbon footprint help the environment?

Ideally, your questions should reflect audience interests. For this to happen, involve customer-facing teams, such as sales and customer service, in your content creation. You can also use data from sources such as Google's "People Also Ask," to see what your target audience is searching for.

Provide direct answers

Answer engines often feature content that provides immediate answers. So don't beat around the bush.

The first couple of sentences under each header should provide a complete answer to your topic of focus. For example, if "What is greenwashing" is one of your headers, the first sentence in that section should define greenwashing.

Afterward, expand on the topic by providing examples, research snippets, and statistics. Present the details in easy-to-digest formats such as lists, tables, and bullet points to streamline content extraction.

Use schema markup

Schema markup is standardized code added to HTML to help search engines understand what your content entails. Think of it as a guide that saves engines from having to guess what each page on your site represents.

Some must-have schema types for AEO include:

  • HowTo schema: Necessary for instructional content, such as "How to calculate your carbon footprint."
  • FAQPage schema: Lets engines know you have question-and-answer pairs on your page.
  • Organization schema: Helps answer engines understand your brand by clarifying details such as your name, logo, contact information, and address.
  • Article schema: Defines authority factors such as author, publish date, awards, and headlines.

What is GEO?

Generative engine optimization (GEO) involves structuring content to earn references or citations from AI tools such as ChatGPT, Microsoft Copilot, Google Gemini, Perplexity, and Claude. These platforms typically feature high-authority content and brands, so your focus should be on building credibility.

Here are some GEO strategies that could help you appear in more AI-generated responses:

Use structured formatting

AI platforms love content that's easy to scan and extract. That makes proper formatting non-negotiable.

Break up long sections with H2s and H3s, create numbered lists for sequential steps, use bullet points to list multiple features, and make tables for comparisons.

Add authority signals

AI models prioritize authoritative content. You can make yours come across as such by doing the following:

  • Include author bios that detail their credentials.
  • Incorporate real numbers into your content to support arguments.
  • Cite statistics from credible industry sources.
  • Quote subject matter experts.
  • Include firsthand data and experiences that highlight your expertise. For example, you could share case studies showing how you helped clients improve their processes using your agtech.

Prioritize content freshness

Generative models often cite and reference up-to-date information. A blog from 2026 is more likely to get you featured than one from 2020. Similarly, statistics from recent years are more likely to earn you a spot than those from the 2000s or 2010s.

To get featured, regularly publish new pieces and update old blogs (remove outdated references and examples, add recent data, and update your offerings). It's also good practice to include your "published" and  "last updated" dates.

Maintain an active presence on other platforms

AI models don't just crawl your website when determining whether to reference you; they also review other platforms, such as Reddit and YouTube, to gauge your trustworthiness. They can also reference your posts on these platforms if they align with user queries.

To boost your visibility in AI search systems, maintain a brand presence beyond your website. Be sure to offer consistent value propositions and maintain a uniform brand voice across platforms.

Invest in climate and agriculture marketing SEO, AEO, and GEO

With more buyers turning to AI tools for answers and brand recommendations, it’s easy to focus almost entirely on AEO and GEO. But people are still using search engines like Google every day. That makes SEO just as important for sustainable brands.

Rather than focusing on only one approach, integrate all three into your broader marketing strategy. For example, if you’re creating content around environmental sustainability, include relevant high-intent keywords where they fit naturally, use question-based headings with answer-first formatting, and support your claims with data from authoritative environmental sources.

Not sure how AI search works for regenerative agriculture brands? Our team at Oaklyth can help you understand it and integrate AI search optimization into a broader strategy built for visibility across Google search, AI overviews, and AI-powered search platforms.

Want your brand to stay visible in an AI-first world? Reach out to us today.